Ideal Heating

As the UK focuses more on its Net Zero obligations the way we heat our homes is changing. Meaning boilers are being replaced by Heat Pumps and other green technologies. Working in house as Head of Creative, I led the Ideal Boilers brand into its new vision of Ideal Heating.  

Simplifying their existing logo we took a step to evolve the brand while maintaining the established look and feel, taking the opportunity to modernise where needed. Having previously developed the Ideal Boilers brand I knew the key elements of the brand to manage a seamless evolution of the brand, maintaining valuable brand assets such as the ‘smile’, fonts, colours and graphic elements while implementing a shift to a greener message backed up by the brands British manufacturing heritage.